Tag Archives: marketing principles

How healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system

Healthcare marketing refers to the creation, communication, and delivery of health-related information and interventions through science-based and customer-centered strategies with the intention of protecting and promoting the health of various populations (Fortenberry & Fortenberry, 2010). It is a practice that seeks to promote utilizing marketing research to inform, motivate, and educate the general public about […]

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