Describe and evaluate a company’s Pricing and Retail Strategy

Describe and evaluate a company’s pricing and retail strategy. Include analysis of the current market situation and the competitive strategy. Make sure to choose a company that you are familiar with and one that you have not used for other modules in the course.

Your essay should cite and discuss at least three credible outside sources and should apply the concepts presented in the textbook regarding pricing and retail strategies. (The Library is a good place to conduct your search for outside sources.)

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